Pepsi-Cola Immersive Subway Exit Structure
Where Wind Meets Design
The Brief
Pepsi required a highly visible outdoor installation capable of standing out within one of the city's busiest pedestrian environments.
The goal was to create a memorable encounter that reflected the brand's youthful and energetic personality.
The Creation
Using movement, reflection, and bold brand colors, we transformed a standard transit structure into a refreshing visual landmark.
The constantly changing surface creates a sense of motion that reflects the vitality and optimism associated with the Pepsi brand.
The System
The WEIMODECOR Kinetic Art System operates entirely through natural airflow, creating a sustainable, eye-catching installation designed for long-term outdoor performance.
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